Description
I designed and integrated the Calpet website using Shopify and Gempages, following the graphic direction and logo designed by Victoria Ivaldy. The goal was to create a fully customizable, easy-to-manage e-commerce site for the client, while reflecting the playful, skater-inspired identity of the Calpet brand—a mix of "calçon" and "cacahuète." https://calpet.fr/
Client :
Mathilde Carpentier
Services :
UX & UI design - Integration Shopify and Gempages
Key Features :
- Skater Vibe & Fun Branding:
The site embodies the "skatosse" vibe with casual, cheeky language, and bold graphics. The rebellious energy of the skate community shines through, creating a unique, fun shopping experience for customers. - Mobile-First Design:
Designed to be mobile-first, the website ensures skaters and users on-the-go can browse, filter, and purchase with ease, no matter the device. - Purchase Flexibility & Degressive Pricing:
Throughout the purchase journey, customers are clearly shown the option to buy 1, 2, or 3 boxers, with prices decreasing as they add more to their cart. This encourages higher volume purchases, reinforcing value with every step of the checkout process. - Gempages for Easy Customization:
Using Gempages within Shopify ensures the client has a turnkey solution—giving them full control to update and manage the site as needed, without requiring technical skills. - Integrated Visual Identity:
The design language created by Victoria Ivaldy is seamlessly integrated into the website’s flow, from the bold graphics to the relaxed tone of voice, ensuring consistency from branding to user experience.
Challenges & Solutions :
- Challenge: How to clearly communicate the degressive pricing model throughout the shopping journey.
- Solution: The entire purchase flow is designed to guide users effortlessly, showing the benefits of buying multiple boxers and highlighting the savings at key points like product selection and checkout.
Outcome :
A fully customizable, skater-culture-inspired site with a smooth purchasing flow, where users are continuously reminded of the savings from buying in bulk. The integration of degressive pricing ensures value is communicated clearly from product selection through to checkout, driving larger purchases while maintaining the playful spirit of the brand.
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