Marcia Wear - Refonte e-commerce

Key Responsibilities:

1. Brand-Centric Design:
   • Developed a unique, creative design that captured Marcia Wear’s brand DNA—focusing on bold aesthetics, contemporary fashion, and user engagement.
   • Integrated high-impact visuals, custom typography, and a seamless color palette that resonates with the brand’s identity.
2. Data Migration & Scalability:
   • Managed the migration of 8 years of data (products, customer info, order history) from WooCommerce to Shopify, ensuring the integrity and accuracy of the transfer.
   • Prioritized scalability for future growth, setting up systems that allowed Marcia Wear to easily expand its catalog and market presence.
3. Innovative Features & UX Enhancements:
   • Mobile-first design with a focus on accessibility and speed optimization.
   • Integrated key features like:
     • Advanced filtering for product discovery.
     • Personalized shopping experiences (AI-driven recommendations, wishlists).
     • Quick-view functionality and one-click purchasing to streamline the user journey.
   • Added enhanced product visuals (zoom views) for a richer shopping experience.
4. Shopify Customization:
   • Tailored Shopify’s backend to support customized product pages, dynamic filters, and intuitive navigation.
   • Integrated inventory management and marketing tools that aligned with Marcia Wear’s business goals.

Outcomes:

• Seamless migration with no downtime, ensuring the retention of loyal customers.
• Innovative, brand-aligned design that increased engagement and brand recognition.
• 30% boost in mobile sales within three months due to improved UX and mobile-first optimizations.
• Strengthened brand identity with a design that deeply reflects Marcia Wear's creative vision and customer values.

https://www.marciawear.com/

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