Description
Marianne Canerreli, a bespoke jewelry brand specializing in precious stone customization, sought a refined digital presence that showcased their unique craftsmanship and catered to their discerning clientele. My role as an UX/UI Product Designer was to create an elegant and user-centric e-commerce experience on Squarespace, enabling seamless personalization, tailored pricing inquiries, and streamlined contact options.
Client :
Marianne Canarelli
Services :
UX/UI Design - E-commerce Design - Personalization Workflow - Product Strategy
Key Responsibilities
Luxury-Centric Design:
- Developed a visually striking design that encapsulated Marianne Canerreli’s ethos of timeless elegance and exclusivity.
- Curated a sophisticated visual identity with refined typography, delicate animations, and a color palette reflecting the radiance of precious stones.
Custom E-Commerce Features:
- Designed a modular pricing system for bespoke jewelry inquiries, empowering users to specify their unique preferences.
- Implemented a dynamic product customization interface, allowing clients to visualize and personalize their jewelry selections.
- Integrated a seamless contact form for streamlined consultations, ensuring ease of access to expert advice.
Squarespace Optimization:
- Customized the platform’s backend to support personalized product pages and tailored pricing workflows.
- Enhanced responsiveness and speed optimization for mobile users, catering to Marianne Canerreli’s affluent on-the-go clientele.
User-Centric Experience Enhancements:
- Crafted an intuitive, user-first navigation system for effortless exploration of collections.
- Included immersive product visuals and zoom functionality to highlight intricate jewelry details.
Outcomes
- A sophisticated online presence that aligned with the brand’s luxury aesthetic and bespoke offerings.
- Increased user engagement with a 40% rise in customization inquiries within three months of launch.
- Streamlined client interaction and personalization process, enhancing customer satisfaction.
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