Description
For Oxygen Paysages, a landscaping company aiming to stand out with a creative online presence, I designed and developed a visually compelling website using WordPress and Elementor. The focus was on creating a unique user experience, while also improving the company's contact form conversion rate and offering a solution the client could easily manage themselves.
Client :
Justine Mincent
Services :
UX & UI design - Developpement Elementor Worpress
Key Features:
- Distinctive Design & Brand Identity:
The website design reflects the artistic and sustainable approach of Oxygen Paysages. Inspired by natural elements, the interface features clean lines, elegant typography, and high-quality imagery of the company's work, creating a unique and professional look that differentiates them from competitors in the landscaping industry. - Built with Elementor for Easy Client Management:
The choice of Elementor as the page builder within WordPress ensured that the client would have full control over the website once it was handed over. This drag-and-drop interface allows Oxygen Paysages to update content, images, and services with ease, making it a turnkey solution that’s simple to manage without technical expertise. - Mobile-First & User-Friendly:
Designed with a mobile-first approach, the site ensures seamless browsing on all devices—whether on desktop, tablet, or smartphone. Given that many users might search for landscaping services on-the-go, this guarantees that visitors have a consistent and smooth experience. - Optimized Contact Form for Higher Conversions:
A crucial aspect of the redesign was boosting the number of leads through an optimized contact form. I streamlined the form to be intuitive, quick to fill out, and clearly visible on every page, ensuring users could easily reach out without hesitation. Features included:- A prominent call-to-action
- User-friendly, minimal fields
- Enhanced form design to create a smooth user flow
- Showcasing Portfolio & Services:
The site’s portfolio section is designed to highlight Oxygen Paysages’ top landscaping projects. This visually engaging gallery lets potential clients explore past work and understand the company’s capabilities. Additionally, I structured the services page to clearly outline each offering, guiding users through their decision-making process. - SEO-Optimized and Fast Performance:
The website is SEO-optimized for better visibility on search engines, targeting key terms related to landscaping services. Speed optimization was also a priority, ensuring fast loading times to retain users and improve overall user experience. - Elementor for Future Scalability:
By using Elementor and WordPress, the site can be easily expanded with new pages or features as Oxygen Paysages grows. This makes it a scalable solution, adaptable to future needs without requiring a complete redesign.
Challenges & Solutions:
- Challenge: How to drive more inquiries through the contact form.
- Solution: Simplified and strategically positioned the form, reducing the number of fields and making it more accessible throughout the site, which resulted in increased user interaction.
- Challenge: Offering the client a site they can easily update themselves.
- Solution: Leveraging WordPress with Elementor ensured that the client could make updates independently, providing them with a flexible, user-friendly interface.
Outcome:
The result is a fully responsive, visually appealing website that effectively communicates Oxygen Paysages' expertise while increasing their lead generation. The Elementor-based structure empowers the client to manage and expand the site independently, ensuring it remains a long-term, self-sufficient solution.
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