Description
The ONLY FOR GOOD platform connects donors (ethical brands and socially responsible individuals) with beneficiaries (nurses, volunteers, charity workers, etc.) to reward them with sustainable luxury items. The goal is to create a seamless, engaging experience for both donors and receivers, emphasizing ethical consumption and sustainability.
Client :
Caroline Nielsen
Services :
Customer Journey - UX Design - UI Design - Design system - Prototype
Key Goals:
- Donors (Brands): Simplify donation management, highlight social responsibility, and track the impact of contributions.
- Beneficiaries: Easy access to exclusive rewards as recognition for their hard work.
Challenges:
- Fraud Prevention: Secure verification ensures only legitimate beneficiaries redeem vouchers.
- Brand Impact: Ensure brands feel their donations serve a real purpose.
- Time Constraints: Beneficiaries need quick, user-friendly redemption.
Donor Journey:
- Onboarding: Simple sign-up with customization options for donations.
- Back Office Dashboard: Manage donations, track environmental impact, and interact with beneficiaries.
- Transparency & Feedback: Brands receive beneficiary feedback and reports on the social and environmental benefits of their donations.
Beneficiary Journey:
- Verification: Secure ID check ensures legitimacy.
- Voucher Redemption: Simple, mobile-friendly platform for redeeming vouchers for luxury products and experiences.
- Recognition & Well-being: Beneficiaries receive personalized notes of appreciation and access to high-end goods that improve their well-being.
Key Platform Features:
- Back Office for Donors: Control over donations, tracking, and beneficiary engagement.
- Verification System: Secure voucher system to prevent misuse.
- Sustainability Reporting: “Good Scale” tags show the environmental impact of each donation, promoting a circular economy.
Outcomes:
- Donors: Strengthened CSR visibility, direct engagement with beneficiaries, and a meaningful way to reduce waste.
- Beneficiaries: Feel appreciated, access luxury goods, and connect with a larger community focused on doing good.
This platform fosters a mutually beneficial ecosystem, combining ethical responsibility with personal recognition, all while contributing to a more sustainable world.
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