The convergence of Veepee bring new strategy between several countries, impacted several web sites and front experience. We had to deal with many gaps and differences in all website and apps as country. The common project were to unify and improve the user experience and the user interface and phased with the new business strategy. During that time, I was involded into many projects impacted the Marketplace Product I was part of and UX experience og all devices in general.
Revamping Catalogs at Veepee
The Goal:
To unify the front-end experience across all catalogs and improve the overall user experience, addressing UI gaps caused by technical legacy issues.
Challenges:
We faced inconsistencies in how catalogs and filters were presented, especially when handling different types of sales (mono-seller, multi-brand, etc.). Our aim was to streamline navigation through product taxonomies and create a consistent filtering system.
Objective:
To provide a new experience where customers can refine products by category in the filter view or product listing results.
Methodology & Research:
- Conducted a gap analysis with a comprehensive taxonomy audit.
- Aligned taxonomy strategy and prioritized development.
- Developed user flows and prototypes based on benchmarks, data, and an ideal catalog vision.
- Performed data analysis (Mixpanel) and user tests on desktop and mobile.
- Prioritized UI improvements and filter logic without disrupting sales.
- Defined technical rules for filters (price, brand, sizes) and catalog behavior.
.svg)
